E-marketing and e-commerce may be closely interlinked but they are certainly not one and the same thing. E-marketing in essentially an important part of e-commerce; you cannot have an online businesses succeeding without e-marketing. So, for anyone who runs an online business or ecommerce store, it is necessary to engage in some kind of marketing consistently to make sure your products and services reach the target audience. So, e-marketing is needed for online ecommerce success.
E-commerce is essentially a business transaction taking place across the Internet; ecommerce stands for electronic commerce and all individuals having a computer and web connectivity can take part in it. E-marketing, on the other hand, refers to the practice of employing promotional strategies and tactics for driving traffic to an ecommerce store. Not only do these e-marketing strategies convert leads into customers by getting them to buy your products, but they also help to retain these customers post-purchase. Any holistic e-marketing strategy will include both online and offline marketing tactics.
A very common example of e-marketing is Google AdWords. You can use this for promoting products on your website or the site itself. So, it is possible to avail of both paid and free marketing methods. For instance, e-marketing will include email marketing, banners, videos, direct emails, blogs, images, ads, social media, text messages, etc. So, any online business can hope to promote their services or products by taking advantage of tried-and-tested e-marketing methods and tools.
The difference between the two is therefore in regard to its operations. Ecommerce is concerned with buying and selling of goods and services. For this purpose you can create a website to sell items to your prospective buyers directly. When you try to sell products through person-to-person interactions, sites like Facebook Shop are recommended; this can be regarded as e-business. Ecommerce makes it easy for people to find what they are looking for online, make purchases through secure online payment gateways, and get those items delivered to their doorstep without having to step outside their homes. The idea is to enable the customer to buy anything he wants to from the comforts of his home or office.
But what good is a site that displays items but has no plans of converting the incoming traffic into paying customers? Not only that, the website must be able to identify its target audience and ensure that its products are showcased before it. Without bringing the goods to the customers who are searching for these goods, no online business can meet its revenue goals. And this is where e-marketing comes in. Online marketing, or e-marketing, as it is popularly called, is the means by which businesses can display the right items to the right customers. Only then can the desire to buy be accomplished.
So, online marketing or digital marketing is really the heart of online businesses, drawing customers closer to companies and helping companies understand their clients better. When businesses know what their customers want they can cater to their interests better. This automatically means higher conversions and better revenues. E-commerce and e-marketing needs to go hand-in-hand for online businesses to boost their sales. E-marketing will use direct and indirect promotional tactics to get the job done and exploit a variety of technologies to connect enterprises to consumers.