Case Study


Baumarkt direkt is one of the most successful multichannel provider in the German DIY sector. It combines an expertise that is based on long-time experience in distance trade and E-Commerce of the Otto Group with the established knowledge of the DIY retailer hagebau in stationary trade. Baumarkt direkt looked for a transparent way to increase customer engagement, conversions and revenue through on-site marketing with personalised campaigns for

We had the goal to generate a significant conversion uplift with Akanoo”. “Our expectations for Akanoo were transparency and a proactive attitude.

– Florian Krahmer, Online Marketing Manager baumarkt direkt

Our Solution

When displaying personalised campaigns, they must be shown at the right time, with the right content and responsive design. The visitor analysis for shows that, among others, particularly product recommendations and free shipping campaigns lead to significant revenue increases.

Product recommendation campaigns

  • Product recommendations based on recently viewed items
  • Up to 15.1% additional revenue in comparison to control groups

Free shipping campaigns

  • Campaign displayed dependent on shopping cart value
  • Up to 12.3% additional revenue in comparison to control groups


+ 9,9 %
Conversion uplift vs. control group

+ 11,8 %
Revenue increase vs. control group

+ 4,6 %
Overall revenue

Download the baumarkt direkt case study here.

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